SELECTED WORK & CASE STUDIES
Marketing Strategy. Systems. Real Work.
CASE STUDY 01 — CRM & MARKETING AUTOMATION
Building a Connected Lead Management System
Built and managed the marketing infrastructure connecting landing pages, lead capture, CRM pipelines, automated follow-up, email campaigns and reporting, creating a more structured journey from first enquiry to conversion.
CASE STUDY 02 — EMAIL MARKETING
EMAIL MARKETING • CAMPAIGNS • AUTOMATION
Planned, built and managed email campaigns and automated communication designed to nurture audiences, support campaigns and move leads through the customer journey, achieving open rates above 50%.
CASE STUDY 03 — LEAD GENERATION
LEAD GENERATION • CRM • CONVERSION
Supported lead generation through coordinated digital campaigns, landing pages, CRM management and follow-up systems, creating a more consistent pipeline of qualified opportunities.
50%+ Email Open Rates
Up to 40 Leads Per Week
More of My Work
A broader look at the channels, systems and tools I work across.
Service title
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Event marketing, campaign coordination, vendor management and on-the-ground execution.
Social Media & LinkedIn
Paid Media & Performance Marketing
CRM, Lead Generation & Automation
Campaign planning, newsletters, nurture sequences, automation and performance analysis.
Tools: GoHighLevel, HubSpot, Zoho
Campaign setup, audience targeting, optimisation and performance reporting.
Tools: Meta Ads, Google Ads, LinkedIn Ads, GA4, Google Tag Manager
Email Marketing
Lead capture, pipelines, workflows, nurturing, follow-up and customer journey automation.
Tools: GoHighLevel, Zoho CRM, HubSpot
Landing Pages & Digital Experiences
Marketing Operations & Reporting
Events & Brand Activation
E-commerce Marketing
Content strategy, community management, personal branding and LinkedIn lead generation.
Tools: LinkedIn, Meta Business Suite, Canva
Landing pages, forms, booking journeys, websites and conversion-focused lead capture.
Tools: GoHighLevel, Hostinger, Lovable, Canva
Product marketing, digital campaigns and marketplace experience, including Takealot and Makro.
Campaign coordination, CRM management, analytics, reporting and process improvement.
Tools: GA4, Google Tag Manager, Google Workspace, Excel
CLIENT FEEDBACK
What People Say About Working With Me
Amanda has been a valuable part of our marketing efforts at BizWithAI, bringing together digital marketing, CRM, automation, lead generation and campaign execution. She combines strategic thinking with hands-on implementation and consistently looks for ways to improve how our marketing systems work together.
— BizWithAI
Amanda brings a rare blend of strategic thinking, creativity, and relentless drive. She’s trustworthy, consistent, and driven by purpose.
— Leo Zane Gouws, SEO Copywriter & SEO Specialist
Like What You See? Let’s Work Together.
Need support with digital marketing, lead generation, CRM, automation, email marketing or landing pages? Let’s talk about what you're working on.